Category Archives: Structured Data

By now, you’ve probably noticed that some entries in your Google search results are appearing with a small picture of the author, along with their name and the page’s publication date.

Google+ Search

This is the result of Google’s latest push to boost Google+ membership via further integration with search. While associating a profile with a search result may not increase the item’s search rank (although it might), it certainly does make it stand out more from the other results and without a doubt improves click thru percentages. That alone should be enough of an incentive to get a Google+ profile and start associating it with your posts.

Here is how you can do it in 3 steps:
Read More …

Microdata is one of the rich snippet formats that is supported by the major search engines (learn more on and is natively supported in HTML5 in a really powerful and simple way. These formats can help robots parse the data on your pages more accurately and in greater detail. Google uses a few of these formats to tailor result displays in certain situations. There isn’t a ton of support yet, but anything that improves semantics is usually a good idea, so I’ve started adopting this into my web design habits.

You can check how Google is parsing your rich snippets to make sure they’re crafted correctly using the Google Structured Data Testing Tool by pasting your url into the box, nothing to download. I will be creating example pages since I believe that’s one of the best ways to learn how to use the different schemas.

You can see my first example, a scholarly article (which uses the microdata ScholarlyArticle schema from I hope it’s instructive.